Excluding your home / work IP address from Google Analytics reports

As webmasters ,web developers, web designers, marketers, and anyone who touches a website knows, tracking your users is very important and testing out your site during the development cycle is crucial. After you've implemented your GATC (Google Analytics Tracking Code), you'll want to exclude internal (home / work) IP addresses from your reports so that you don't corrupt your data. This is achieved with filters. Always remember to leave a master profile of your account that does not have any filters applied to it as a backup profile.

• Create a new profile and select "Add a Profile for an existing domain".
• Select the domain you're tracking and give the profile a new name

• Once you've done that edit your new profile and go to the Filters section and click on "+ Add Filter".
• Give it a name such as "Exclude home IP address"
• Check the radio button for "Custom filter"
• Check "Exclude" next
• Select "Visitor IP Address" from the dropdown menu for Filter Field
• Put in the appropriate regex for your IP range. You can use the free Google Regex Generator.
• Check "No" for Case Sensitive
• Click on Save Changes

This will now give you cleaner data to work with so you can focus on things such as optimizing your online forms to improve your conversion rates with Google Analytics.